By Julie Bort @ Business Insider: (Cloud Market - Company Valuation) With An Astounding $6 Billion Valuation, ServiceNow Has Become 'The Next Salesforce.com'

http://www.businessinsider.com/servicenow-ceo-interview-2013-8

By Julie Bort @ Business Insider

It's been over a year since ServiceNow's IPO practically saved the post-Facebook IPO market  single-handedly.

In June 2012, with an opening share  price of $18, the company had a jaw-dropping valuation of over $2 billion. (It was  originally priced at $17 the night before the IPO.)

And it and hadn't even hit annual revenues of $100 million.

Fast forward to this week: ServiceNow's shares are trading at about $45, giving it a nearly $6 billion valuation.

That makes it the fifth most valuable company in Bessemer  Venture Partners new "Cloud Index" that tracks the 30 biggest  software-as-a-service public cloud companies.

At the time of its IPO, ServiceNow, which offers cloud apps that automate the  help desk function for enterprises, was considered proof that the tech industry was in another  bubble.

But, it turns out, it was proof that ServiceNow is the next Salesforce.com,  CEO Frank Slootman told Business Insider.

"We're growing into our valuation," Slootman told us in his classic,  straight-talking style. "I was told during the IPO a year ago that $17 was a lot  and now it's at $45. Salesforce.com is  perpetually revered as an overpriced stock. And when people couldn't get in on  that in the early days, they got screwed."

On Thursday, the company for the first time reported revenues of $100 million  in a single quarter — $102.2 million to be precise. That's a beat. Analysts  expected $97.4 million and an 80% year-over-year jump. It missed on profits,  reporting a net loss of $7.8 million, 6 cents  per  share,  when analysts were looking for a 5 cents a share loss, excluding special  items.

The loss is part of the plan, Slootman says.

"Essentially companies are valued on profits, but if you want to have large  profits, you have to have large revenues. It's just math," Slootman says. "The  faster you grow, the faster you get to large profits."

So ServiceNow is investing in growth as fast as it can, it says, trying to hire about 200 employees a  quarter.

Slootman says it's stock gives it such a big advantage when hiring talent in  the tight Silicon Valley market, the company doesn't woo employees with  perks.

"We're very much a blue-collar company. We don't do all the lattes and back  rubs and all that. My favorite perk is high-equity value," he says.

In other words, the stock is worth so much that employees are paying off  their houses and setting up big college funds.

Read more:  http://www.businessinsider.com/servicenow-ceo-interview-2013-8#ixzz2awwg42TB